{"id":1068,"date":"2015-11-12T11:07:42","date_gmt":"2015-11-12T19:07:42","guid":{"rendered":"http:\/\/ivwealthreport.com\/Report\/?page_id=1068"},"modified":"2016-12-17T15:42:21","modified_gmt":"2016-12-17T23:42:21","slug":"marketing","status":"publish","type":"page","link":"https:\/\/ivwealthreport.com\/Report\/mba-toolkit\/marketing\/","title":{"rendered":"Part VIII &#8211; Marketing"},"content":{"rendered":"<p>Branding<\/p>\n<p>Consumer Behavior<\/p>\n<p>Market Segmentation<\/p>\n<p>Market Share<\/p>\n<p>Marketing (Distribution) Channels<\/p>\n<p>Marketing Mix (the four or five Ps)<\/p>\n<p>Marketing Research and Planning<\/p>\n<p>Needs Analyis Definition<\/p>\n<p>New Product Development<\/p>\n<p>Pricing Methods<\/p>\n<p>&#8211; Absorption Costing Approach<\/p>\n<p>&#8211; Contribution Margin Approach<\/p>\n<p>&#8211; Pricing Adjustments Based on Other Considerations<\/p>\n<p>Product Lines<\/p>\n<p>Product Positioning<\/p>\n<p>Promotional Mix<\/p>\n<p>Target Marketing<\/p>\n<p>Total Market Potential<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding Consumer Behavior Market Segmentation Market Share Marketing (Distribution) Channels Marketing Mix (the four or five Ps) Marketing Research and Planning Needs Analyis Definition New Product Development Pricing Methods &#8211; Absorption Costing Approach &#8211; Contribution Margin Approach &#8211; Pricing Adjustments &hellip; <a href=\"https:\/\/ivwealthreport.com\/Report\/mba-toolkit\/marketing\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1037,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/ivwealthreport.com\/Report\/wp-json\/wp\/v2\/pages\/1068"}],"collection":[{"href":"https:\/\/ivwealthreport.com\/Report\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ivwealthreport.com\/Report\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ivwealthreport.com\/Report\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ivwealthreport.com\/Report\/wp-json\/wp\/v2\/comments?post=1068"}],"version-history":[{"count":13,"href":"https:\/\/ivwealthreport.com\/Report\/wp-json\/wp\/v2\/pages\/1068\/revisions"}],"predecessor-version":[{"id":1809,"href":"https:\/\/ivwealthreport.com\/Report\/wp-json\/wp\/v2\/pages\/1068\/revisions\/1809"}],"up":[{"embeddable":true,"href":"https:\/\/ivwealthreport.com\/Report\/wp-json\/wp\/v2\/pages\/1037"}],"wp:attachment":[{"href":"https:\/\/ivwealthreport.com\/Report\/wp-json\/wp\/v2\/media?parent=1068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}