Branding
Consumer Behavior
Market Segmentation
Market Share
Marketing (Distribution) Channels
Marketing Mix (the four or five Ps)
Marketing Research and Planning
Needs Analyis Definition
New Product Development
Pricing Methods
– Absorption Costing Approach
– Contribution Margin Approach
– Pricing Adjustments Based on Other Considerations
Product Lines
Product Positioning
Promotional Mix
Target Marketing
Total Market Potential
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